SoHo · New York
Great hair,
made personal.
Expert cuts, custom colour and healthy hair care in SoHo, New York.
Individual hair. Exceptional craft.
Great hair,
SoHo · New York
Expert cuts, custom colour and healthy hair care in SoHo, New York.
Individual hair. Exceptional craft.
The Velora approach
We created Velora for clients who want excellent hair without a rushed or intimidating salon experience. Every visit begins with listening, honest advice and a plan that fits real life.
Our artists work collaboratively, bringing technical precision and an editorial eye to every cut, colour and finish.
Meet the artistsSelected work
Modern cuts, dimensional colour and healthy finishes created for the person wearing them.
The team
Experienced cutters and colourists who listen first and explain every recommendation.
01Founder · Creative Director
Precision cuts & modern shape
Request with Sofia02Senior Colourist
Dimensional colour & curls
Request with Maya03Stylist · Colourist
Lived-in blonde & balayage
Request with EliseClient reviews
The first salon that truly listened. My colour feels expensive, natural and completely like me.
Every detail feels calm and thoughtful. I left with the best cut I’ve had in years.
Beautiful space, warm people and a result that still looks incredible eight weeks later.
Appointments
Choose your service and stylist through the salon’s live booking platform, or start with a consultation if you need guidance.
Demo flow · Add the client’s Square Appointments or Fresha URL to enable live booking.
Before you visit
Clear expectations make for a more relaxed appointment.
Start with a complimentary consultation. We’ll talk through your hair history, goals, maintenance rhythm and the right appointment length before confirming a service.
Major colour changes and corrective work begin with a consultation and may require a strand or allergy test at least 48 hours before the appointment.
Please give at least 24 hours’ notice. Late cancellations and missed appointments may be charged up to 50% of the reserved service.
Prices shown are starting points. Your artist confirms the final quote during consultation based on hair length, density, history and time required.
Find us
Tuesday — Friday10am — 8pm
Saturday9am — 6pm
Sunday — MondayClosed